Who Is the Liver King?
Brian Johnson, better known as the “Liver King,” exploded on social media by promoting a raw organ meat-based diet and what he calls the “ancestral lifestyle.” With his jacked physique, wild personality, and controversial health claims, he quickly amassed millions of followers.
But that empire came crashing down when leaked emails revealed he had been spending over $11,000/month on steroids — despite claiming to be “natty” (natural). After public backlash, Johnson admitted the truth.

What Did He Say About Joe Rogan?
This week, Liver King took things to a whole new level.
In a string of unhinged Instagram videos, the influencer:
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Challenged Joe Rogan to a “man-to-man” fight
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Ranted about being “bigger” than the UFC and mainstream media
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Made bizarre, erratic gestures while pacing shirtless
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Repeatedly claimed Rogan was afraid of the truth
And yet — the Liver King openly admitted in one video:
“I don’t even know jiu-jitsu, but I’ll still show up.”
The threats weren’t taken lightly.
Arrested in Texas: What We Know So Far
Late on June 24, 2025, police arrested Johnson at his Austin-area mansion. He was charged with a Class B misdemeanor — terroristic threat — a serious offense in Texas law.
Key arrest details:
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Arrested at 8:30 pm in Austin, Texas
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Held at Travis County Jail on a $20,000 bond
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Wife was present during the arrest
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Footage shows Johnson resisting mildly and pocketing a utility knife before being subdued
Police confirmed that the arrest stemmed directly from the threatening videos aimed at Joe Rogan.
Why Did Joe Rogan Get Dragged Into This?
Joe Rogan, host of the world’s biggest podcast and a UFC commentator, has openly criticized the Liver King before.
In past episodes, Rogan called him a “conman” and questioned the ethics of promoting a natural lifestyle while secretly using performance-enhancing drugs.
Johnson’s latest attacks were allegedly motivated by this ongoing criticism. But this time, the threats went too far — prompting Rogan to alert authorities.
A close source told reporters:
“Joe didn’t want drama, but when you’re tagged in videos that sound violent and delusional, you take it seriously.”
The Legal Fallout: What Happens Next?
Johnson has been charged with a terroristic threat, which in Texas carries penalties including:
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Up to 180 days in jail
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A $2,000 fine
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Criminal record affecting future endorsements and travel
He’s currently out on bond, and a court hearing is expected in the coming weeks. Legal analysts suggest he may face mental health evaluations as part of the proceedings.
How the Internet Reacted
Social media exploded as the news broke:
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#LiverKingArrested trended globally
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Memes comparing him to Andrew Tate’s downfall went viral
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Many users questioned his mental state and urged him to get help
Meanwhile, fitness YouTubers, health gurus, and influencers are weighing in — some defending him, others slamming his hypocrisy.
Deeper Issues: Fame, Masculinity & Meltdowns
This incident raises uncomfortable questions:
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What happens when influencers build brands on false narratives?
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How does the pressure to maintain image drive people to mental health breakdowns?
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Should platforms do more to monitor threatening content?
Whether you love or hate the Liver King, this saga is a cautionary tale of ego, exposure, and the dangers of unchecked fame.
The Rise of Liver King: From Caveman to Cult Hero
Before the scandal, Liver King wasn’t just a fitness influencer — he was a movement. With wild videos of him eating raw liver, bone marrow, and testicles, he sold the dream of becoming “primal” in a modern world.
He wasn’t just selling supplements. He was selling a lifestyle rebellion — anti-vegan, anti-modern, pro-testosterone.
“Sleep on the floor, eat like a beast, train like a barbarian,” he often said.
But the ancestral dream quickly became a pharmaceutical nightmare once the steroid receipts dropped.
The “Ancestral Tenets” vs. Modern Reality
Liver King built his empire on 9 Ancestral Tenets: Sleep, Eat, Move, Shield, Connect, Cold, Sun, Fight, and Bond.
But now, fans are wondering…
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Did he even believe in them?
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Or were they just a marketing gimmick to push overpriced beef liver capsules?
It’s ironic — the man who preached simplicity may now be facing a complex legal battle in the modern justice system.
From $100M Brand to Public Meltdown
At his peak, Liver King was raking in millions per month, appearing on top podcasts, selling supplements, and expanding his brand into global health circles.
But the downfall has been rapid:
| Year | Event |
|---|---|
| 2021 | Viral TikToks and YouTube interviews |
| 2022 | Steroid scandal explodes |
| 2023 | Netflix documentary rumors start |
| 2025 | Threats to Joe Rogan → Arrested in Texas |
What started as a fitness fantasy may end in a cautionary tale of influence gone wrong.
How This Could Change Influencer Culture Forever
This arrest could be the tipping point.
Fitness and wellness influencers often walk a fine line between inspiration and misinformation. Liver King’s arrest — for threatening one of the most influential media voices of our time — could lead to:
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Stricter platform moderation
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FTC crackdowns on false claims
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Mental health screenings for large influencers
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More transparency on PED (performance-enhancing drug) use
The “fake natty” era might be officially over.
Did He Plan This as a Publicity Stunt?
One theory making waves online:
“What if the Liver King WANTED to get arrested?”
Could this be a mastermind PR move to stay relevant post-scandal?
Some clues:
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Cameras rolling during rants
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No visible signs of fear
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Name-dropping Joe Rogan, who has 11+ million podcast listeners
But if it was a stunt — it might have just backfired. Courtrooms don’t reward clout-chasing.
What If Netflix Made a Series About This?
Imagine this:
“Untamed: The Rise and Fall of Liver King”
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Episode 1: The Raw Truth
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Episode 2: The Steroid Files
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Episode 3: The Rogan War
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Episode 4: Behind Bars
Given the drama, fans believe it’s only a matter of time before Netflix, HBO, or even Hulu jumps in.
Would you watch it? Most of the internet already is.
Conclusion
The fall of the Liver King isn’t just about steroids or beef liver. It’s about a man who pushed a fantasy too far, got caught, and then spiraled in full public view.
From meat to madness, Brian Johnson’s story is now entering a legal phase that could change influencer culture forever.
15 FAQs About Liver King’s Arrest
1. Who is Liver King?
Brian Johnson, a social media influencer known for promoting raw meat and ancestral living.
2. Why was Liver King arrested?
For making terroristic threats in videos targeting Joe Rogan.
3. Where was he arrested?
Austin, Texas, on June 24, 2025.
4. What did he say about Joe Rogan?
Challenged him to fight and accused him of being scared of the truth.
5. What charges does he face?
A Class B misdemeanor: terroristic threat.
6. What is the punishment for that charge in Texas?
Up to 180 days in jail and/or a $2,000 fine.
7. Did Joe Rogan respond?
He reportedly found the posts alarming and alerted authorities.
8. Was Liver King using steroids?
Yes, he admitted to using over $11,000/month worth after being exposed.
9. Has he been arrested before?
No prior criminal history has been reported.
10. Is his brand still active?
Yes, but likely to face major reputation and business fallout.
11. Did his wife react publicly?
She was present during arrest but has not made a statement.
12. Are there videos of the arrest?
Clips are circulating online showing his erratic behavior pre-arrest.
13. Could mental health be a factor?
Possibly — many fans have expressed concern for his state of mind.
14. What’s next legally?
Court appearance and potential mental health evaluation.
15. Will he go to jail?
Depends on court outcome, but a plea deal or probation is possible.